Online Marketing Digest Posts

Online Marketing News this Week – 26th Apr 2012

Friday, April 27th, 2012

Google rolls out ‘Over Optimization’ update The official Google Search blog  calls it: ‘Another step to reward high-quality sites’ understandably putting a positive spin on another algorithmic update aimed at combating  webspam.  This is the change which was flagged in Google’s announcements on  ‘over optimization’ a few weeks ago.  Matt Cutts told Search Engine Land: [...]


Online Marketing News this Week – 3rd Apr 2012

Monday, April 2nd, 2012 is de-indexed by Google has admitted that the majority of its pages have been de-indexed by Google. There is much speculation about how many other similar sites have been hit. That Google is very much on their case can no longer be called speculation. @danthies ah, glad you noticed that. Good to see [...]


Online Marketing News this Week – 20th Mar 2012

Tuesday, March 20th, 2012

Google Places Ranking Factors – You need 5 reviews! Bizible has just published the first of five planned reports on Google Places optimisation.  Google places has a massive hold on local search and local search has a massive and increasing effect on many businesses.  This is a detailed and well researched report and essential reading [...]


Online Marketing News this Week – 19th Jan 2012

Thursday, January 19th, 2012

Google Launch Search Plus Your World The launch of Search plus Your World by Google last week further increases the possibilities for personalised search results if visitors are logged into Google while searching.  Your World will provide you with search results influenced by your own search history and that of people in your Google plus [...]


Online Marketing News this Week – 18th Nov 2011

Friday, November 18th, 2011

Google+ Facebook-Style Business Pages Launched and Already Showing in Search Results Google+ launched Google+ Pages for use by businesses and organizations on Nov. 7th. Selected Google+ Pages have already been spotted in search results and Google have announced partnerships with six companies to create page management tools. The companies are: Buddy Media, Context Optional, Hearsay [...]


Online Marketing News this Week – 28th Oct 2011

Friday, October 28th, 2011

Google introduce Dynamic Search Ads to AdWords According to Google, 16% of searches that occur each day have never seen before. Apart from this startling fact, many on-line businesses make regular changes to their inventory. It can be hard to keep even a fully managed AdWords campaign up to date and searches can be missed. [...]


Online Marketing News this Week – 7th Oct 2011

Monday, October 10th, 2011

  Are you looking for the number one spot? There are many reasons to advise against an obsession with the number 1 slot in the Google organic search results.  Which keywords?  Who are you competing with?  What is the real value of the keyword to your business?  And so on.  Some research from SEOmoz this [...]


Online Marketing News this Week – 30th Sept 2011

Friday, September 30th, 2011

  Google + gains more than 10 million users in first two days after going public. Paul Allen has been watching Google + closely and published his results at  “…… is clear that Google+ is absolutely exploding — 30% growth in just 2 days and with a base of nearly 30 million members already.” [...]


Online Marketing News this Week – 23rd Sept 2011

Friday, September 23rd, 2011

Bing adding ‘Action Buttons’ “Helping you get things done faster is a big focus for us at Bing“ The idea here is that Bing will choose the most likely actions which a visitor is likely to want to take and display Action Buttons to take take you straight through to the relevant page. One of [...]


Online Marketing News this Week – 16th Sept 2011

Friday, September 16th, 2011

Google buy the review site: Zagat Google have bought the review site Zagat. This is how the official blog begins its announcement: “Did you know there’s a place in Menlo Park near the Safeway that has a 27 food rating?” one of my friends asked me that about two years ago, and I was struck [...]


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