Online Marketing Digest Posts
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Friday, April 27th, 2012
Google rolls out ‘Over Optimization’ update The official Google Search blog calls it: ‘Another step to reward high-quality sites’ understandably putting a positive spin on another algorithmic update aimed at combating webspam. This is the change which was flagged in Google’s announcements on ‘over optimization’ a few weeks ago. Matt Cutts told Search Engine Land: [...]
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Tags: analytics, bing, blekko, duckduckgo, feedburner, google, matt cutts, over optimization, webmaster tools, webspam
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Monday, April 2nd, 2012
BuildMyRank.com is de-indexed by Google BuildMyRank.com has admitted that the majority of its pages have been de-indexed by Google. There is much speculation about how many other similar sites have been hit. That Google is very much on their case can no longer be called speculation. @danthies ah, glad you noticed that. Good to see [...]
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Tuesday, March 20th, 2012
Google Places Ranking Factors – You need 5 reviews! Bizible has just published the first of five planned reports on Google Places optimisation. Google places has a massive hold on local search and local search has a massive and increasing effect on many businesses. This is a detailed and well researched report and essential reading [...]
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Thursday, January 19th, 2012
Google Launch Search Plus Your World The launch of Search plus Your World by Google last week further increases the possibilities for personalised search results if visitors are logged into Google while searching. Your World will provide you with search results influenced by your own search history and that of people in your Google plus [...]
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Friday, November 18th, 2011
Google+ Facebook-Style Business Pages Launched and Already Showing in Search Results Google+ launched Google+ Pages for use by businesses and organizations on Nov. 7th. Selected Google+ Pages have already been spotted in search results and Google have announced partnerships with six companies to create page management tools. The companies are: Buddy Media, Context Optional, Hearsay [...]
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Friday, October 28th, 2011
Google introduce Dynamic Search Ads to AdWords According to Google, 16% of searches that occur each day have never seen before. Apart from this startling fact, many on-line businesses make regular changes to their inventory. It can be hard to keep even a fully managed AdWords campaign up to date and searches can be missed. [...]
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Monday, October 10th, 2011
Are you looking for the number one spot? There are many reasons to advise against an obsession with the number 1 slot in the Google organic search results. Which keywords? Who are you competing with? What is the real value of the keyword to your business? And so on. Some research from SEOmoz this [...]
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Friday, September 30th, 2011
Google + gains more than 10 million users in first two days after going public. Paul Allen has been watching Google + closely and published his results at plus.google.com. “……..it is clear that Google+ is absolutely exploding — 30% growth in just 2 days and with a base of nearly 30 million members already.” [...]
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Friday, September 23rd, 2011
Bing adding ‘Action Buttons’ “Helping you get things done faster is a big focus for us at Bing“ The idea here is that Bing will choose the most likely actions which a visitor is likely to want to take and display Action Buttons to take take you straight through to the relevant page. One of [...]
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Friday, September 16th, 2011
Google buy the review site: Zagat Google have bought the review site Zagat. This is how the official blog begins its announcement: “Did you know there’s a place in Menlo Park near the Safeway that has a 27 food rating?” one of my friends asked me that about two years ago, and I was struck [...]
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