E-commerce SEO Posts

E-commerce SEO can be the lifeblood of your online shop. E-commerce sites have unique challenges and opportunities where SEO is concerned. Getting your SEO right offers a true competitive advantage with SEO visits providing free traffic and stronger conversion rates than most other channels.

E-commerce Outlook – Christmas Shopping Online 2011

Wednesday, November 9th, 2011

According to comScore’s latest retail sales estimates, US online retail spending reached $37.5 billion for the second quarter of this year.  That’s up 14 percent on the previous year.  It’s the seventh consecutive quarter of year-on-year growth and the third consecutive quarter of double digit growth. Image: photostock Against this background and with Christmas approaching, [...]


How to Get Multi-Touch Conversion Tracking in Google Analytics

Thursday, October 20th, 2011

If you are serious about your web marketing, you will have conversion tracking in place. This allows you to measure the return from your website in terms of leads, or sales or whatever metric works for you. It allows you to assess the contribution of various traffic sources to your efforts and measure your ROI. [...]


What is Your Most Valuable Traffic Source? – Really?

Friday, September 16th, 2011

A few months ago, See Why released a great piece of research on E-commerce conversion rates.  They looked at the percentage of traffic various sources sent to the shopping carts of sites and the percentage of sales conversions generated by each source.  These are important insights but there is much more to consider: What are [...]


Christmas Shopping Online – A DIY SEO Audit

Wednesday, December 1st, 2010

Who is Christmas shopping online?   Almost everybody one way or another.  Even if they are only looking around and comparing prices.  I had reason to be looking at online shopping directories and blogs the other day.  Predictably enough, Christmas offers and ideas were all over the place.  It gave me a perfect opportunity to do a [...]