Posts Tagged ‘matt cutts’

Online Marketing News this Week – 26th Apr 2012

Friday, April 27th, 2012

Google rolls out ‘Over Optimization’ update The official Google Search blog  calls it: ‘Another step to reward high-quality sites’ understandably putting a positive spin on another algorithmic update aimed at combating  webspam.  This is the change which was flagged in Google’s announcements on  ‘over optimization’ a few weeks ago.  Matt Cutts told Search Engine Land: [...]


Matt Cutts on How Google Search Works

Tuesday, April 24th, 2012

Matt Cutts has a particularly useful video today on how Google search works.  The process of how Google crawls, indexes and ranks is useful to understand.  At each step there are challenges for the search engines and for websites looking to maximise exposure.  This is mostly a process video about how things work rather than [...]