Bing and Twitter announce extension of deal Twitter and Bing have announced that they are extending their deal which allows Bing to use Twitter information to inform its search results. The announcement was publicised by Twitter in an ‘aw shucks’ style Twitter exchange: The relationship between Twitter and Google on the other hand seems [...]
Digital Advertising, Performance and Retention Solutions Will Be 70% of SMB Marketing Budgets by 2015 BIA Kelsey have brought out a report which forecasts that only 30% of small and mid sized business advertising spend will be going to traditional advertising media by 2015. This is a drop from 52% in 2010. The trend is [...]
Google is expanding its Get Your Business Online Program With its Get Your Business Online program, Google clearly wants to be a one stop shop for all small business online needs. The program has been active in Ireland, Austria and Canada since earlier this year. Google have now added more than 100 getonline domains to [...]
Google seek to encourage more emphasis on their local search Google Places is offering a free photo shoot to businesses in selected cities in US, Japan, Australia and New Zealand. “Any business can apply for a photo shoot, and demand will help us decide where to send our photographers next.” The photos will appear [...]
Content is King, Duplicate Content, Content Farms These are things that are constantly talked about by SEOs. ‘King’ because the search engines see their task as finding new, original and best content, so you are advised to be constantly generating original, quality content on your site. ‘Duplicate’ because the search engines do not like [...]
Local Search and competition to sell smart phones The table below shows market stats from a recent report by comScore. The report also tells us that 63.2 million people in America owned smart phones during the three month period ending Dec. 2010. This is up 60% on the previous year which represents a market penetration of [...]
Combination of Google tools for local search Consider how the how the following add up: From the Google Mobile Blog: “We first introduced Google Latitude to help you stay in touch with your friends and family by making it easy to share where you are. For the 10 million people actively using Latitude each [...]
Better results for music video? Google are trying out changes in the way they present results for music based searches. “Rather than return repetitive links, we group results for the same song together, making it easier to scan and choose the song you’re looking for.” You can see that ‘also watch on’ shows results from other [...]
Google add new option to their Keyword Tool to target Mobile Search A new option in Google’s Keyword Tool will help advertisers target mobile searchers. With use of mobile search up 130%, mobile specific advertising is becoming a must and the information provided by the keyword tool will be essential when it comes to making [...]
155,214,354 pages of spam created since 1st Jan This is according to the Blekko ‘Spam Clock’. Spam puts pressure on the search engines and is harmful to search results. Added to this there is a conflict of interest created when spam pages earn Google money. These and other issues are discussed by Danny Sullivan in his article Blekko Launches Spam [...]
