There has been a lot of upheaval in the world of SEO over the last month or so. Google has continued to roll-out Panda, its search quality update but has also announced an “over-optimization” update that has site owners panicking all over the web. If you have lost search rankings in the last couple of weeks, then [...]
Google rolls out ‘Over Optimization’ update The official Google Search blog calls it: ‘Another step to reward high-quality sites’ understandably putting a positive spin on another algorithmic update aimed at combating webspam. This is the change which was flagged in Google’s announcements on ‘over optimization’ a few weeks ago. Matt Cutts told Search Engine Land: [...]
Matt Cutts has a particularly useful video today on how Google search works. The process of how Google crawls, indexes and ranks is useful to understand. At each step there are challenges for the search engines and for websites looking to maximise exposure. This is mostly a process video about how things work rather than [...]
A few weeks ago the Wall Street Journal announced coming changes to Google’s search results that are amongst the biggest in the company’s history and could affect millions of websites that rely on Google rankings for traffic. Semantic search, named entities and changes to what and how Google presents results. What will these changes be and are they as important as billed?
If You Won’t Listen to me, Listen to Google It’s time for a little bit of credit where credit is due here. I’ve said before that Google very rarely gives SEO advice that I think is particularly useful but when they do, they do. At the end of last month the Google Webmaster Central Blog published [...]
