Online Marketing News this Week – 19th Jan 2012

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Google Launch Search Plus Your World

The launch of Search plus Your World by Google last week further increases the possibilities for personalised search results if visitors are logged into Google while searching.  Your World will provide you with search results influenced by your own search history and that of people in your Google plus circle.

This from the Google Blog announcing the launch:

“We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:

1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;

2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,

3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community. “

Users can opt out of personal search or simply search without logging in to Google.  Perhaps more useful is the option Google are giving to view either personalised or traditional results.  It’s a big change for searchers and it’s going to mean big changes for search marketers as well. You can see the selection of personalised results in the top right corner of the screen in this video:

Microsoft Start Testing Ads on Yahoo in Europe

Testing of Microsoft adCentre ads on Yahoo is beginning in France, UK and Ireland. According to the Microsoft Advertising blog, the aim is to provide a full paid search service during the first semester of 2012.  They also announce their intention to introduce location and language targeting.

New Mobile Targeting Options on Google AdWords

You can now refine your mobile ad targeting further than before.  AdWords have introduced WiFi targeting and operating system targeting options.  These options will help you to target ads at relevant users and reduce the risk of frustration caused by a user clicking on an ad that is not supported by their operating system.

New Duck Duck Go Design Goes Live

Search engine Duck Duck Go has announced that it has gone live with a new design.  Comparisons are inevitable:

Duck Duck Go Home Page

You may be interested and even draw comfort from the evidence of all the traditional teething problems associated with redesign on the Duck Duck Go forum where the announcement was made.  The results page has a cool and uncluttered look and clearly shows the right result in first place!! ;)

Duck Duck Go Results

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  3. Online Marketing News this Week – 3rd Apr 2012
  4. SEO Training Day in Dublin – April 19th 2012
  5. Online Marketing News this Week – 2nd Mar 2012
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One Response to “Online Marketing News this Week – 19th Jan 2012”

  1. Ray says:

    The Search Plus Your World update from Google really created a lot of buzz on the social media side of the Internet. Facebook and Twitter have shared their sentiments saying that Google is taking advantage of being the biggest search engine.