Monitoring is vital to a viable Internet marketing strategy and any SEO campaign. Now that you Know Your Goals, have done some Keyword Research and created an SEO Friendly Website, it is time to put some monitoring in place. Monitoring your traffic, your site’s performance, your search positions and those of your competition allows you [...]
If you are serious about your web marketing, you will have conversion tracking in place. This allows you to measure the return from your website in terms of leads, or sales or whatever metric works for you. It allows you to assess the contribution of various traffic sources to your efforts and measure your ROI. [...]
Google announced yesterday that webmasters can now import search query data from Webmaster Tools and view it directly in their Google Analytics reports. The data includes: Search Queries: impressions, clicks, position and CTR (click through rate) for the top Google search queries your site appeared in. Landing Pages: impressions, clicks, search positions and CTR for your top [...]
