Inbound links pointing to your site are a crucial part of ranking in Google and other search engines. That makes building links part of what every site owner needs to do. You can divide link building down into two basic areas, links that you build and links that you attract. Built links are gained by actively [...]
The task of attracting natural links and social mentions through content marketing is important part of modern SEO. Using social media to identify and reach out to journalists is a great idea. Maybe this list of Irish Journalists and Media on Twitter can help you in your own media outreach.
If You Won’t Listen to me, Listen to Google It’s time for a little bit of credit where credit is due here. I’ve said before that Google very rarely gives SEO advice that I think is particularly useful but when they do, they do. At the end of last month the Google Webmaster Central Blog published [...]
It is fairly common practice to run marketing campaigns across multiple media and for TV ads to prominently feature websites. How often do these traditional media campaigns integrate SEO and Social Media though? What benefits would you get if they did?
Google and Bing have confirmed that links from Twitter are being used as factors in their search rankings. But how are social signals being used and what can you do to make this work to improve your rankings?
My experience has mostly been that whether a site looks “good” or not has little to do with the next steps it should take to be more successful. But you want to make sure that your pages aren’t giving negative impressions. Here is an example of where overuse of Google ads and poor presentation will harm conversion rates and can lose you links and social mentions that would bring visits and rankings in Google.
It’s time to get practical here on the blog. Thinking about your customers is central to a good online marketing strategy. With this post I want to show how thinking about your customers can improve your website marketing, increase traffic and lead to sales. I want to do it with a practical example. Let’s look [...]
A recent discussion and a post shared on Bizsugar brought up the issue of increasing blog comments by creating a “DoFollow” blog. Prompted by that discussion I’m going to address some of the issues of the rel=nofollow tag and its use in blog comments. The original article puts forward a strong and well thought out [...]
I wasn’t planning to blog today but over at Outspoken Media, Rae Hoffman has released another in-depth interview with 11 leading Link Building experts. If you are involved in building links for your own site, or interested in link building and how it is analysed beyond the sort of “Get links from sites with PR [...]
