Online Marketing Strategy Posts

A strategic approach to your online marketing is vital to ensure that your time and budget are spent wisely. There are many facets to online marketing and an appropriate strategy for your business can make a huge difference. The following posts are some of our thoughts relating to online marketing strategy. This list of posts will be updated as we continue to add more strategy posts to the blog. We hope you find them useful.

Online Video Marketing Your Time Has Come

Thursday, July 7th, 2011

A couple of months ago we wrote about Google Ranking Factors to watch for 2011.  One aspect of modern search marketing that I meant to mention but didn’t really was video.  Video SEO has been “The Next Big Thing” in SEO and online marketing for several years now.  In that time, some have used it [...]


Trends in Irish Internet Marketing

Thursday, March 17th, 2011

What’s happening in Irish marketing this Paddy’s day? The simple answer is that spends are continuing to migrate from traditional marketing to online channels where you get more bang for your buck. Lets have a look at some of the data on how Irish marketers are using the web.


TV Advertising, Traditional Marketing and SEO

Wednesday, March 2nd, 2011

It is fairly common practice to run marketing campaigns across multiple media and for TV ads to prominently feature websites. How often do these traditional media campaigns integrate SEO and Social Media though? What benefits would you get if they did?


Twitter, Social Media Signals and Google Rankings

Friday, February 18th, 2011

Google and Bing have confirmed that links from Twitter are being used as factors in their search rankings. But how are social signals being used and what can you do to make this work to improve your rankings?


Social Media and Online Marketing Strategy – Running Before You Can Walk

Wednesday, February 2nd, 2011

The whole world is telling you to get online and find some customers. The media won’t shut up about Twitter and Facebook so you need a Social Media Strategy, right? Probably. But the Internet is much bigger than Social Media…


SOMETIMES What You Think Does Matter

Tuesday, November 2nd, 2010

A few days ago I wrote a post about how your online business decisions should be made in the light of available data rather than your opinion.  But numbers can’t tell you everything and you just can’t test everything, so today’s post is about the flip-side.  Sometimes, your instincts and the insights that you’ve gained through your [...]


Sometimes What You THINK Just Doesn’t Matter

Thursday, October 28th, 2010

People have all kinds of opinions when it comes to the Internet and their business.  Sometimes those opinions drive them down a particular marketing channel or stop them from engaging online at all.  Thinking for yourself is very useful but making decisions based on “I just don’t think blah blah blah…” or “I just think [...]


Sliced Bread and Standing Out – Seth Godin on Being Remarkable

Tuesday, September 14th, 2010

You might have the best thing since sliced bread but did you know that for 15 years after sliced bread was invented, nobody bought it?  You won’t build a business on a good idea or a good product.  You build a business when you figure out how to spread that idea and traditional advertising isn’t [...]


Know Your Goals – 12 Post SEO Guide #2

Wednesday, August 25th, 2010

Before you start on the SEO for your site, it is important that you know your goals.  We need to define the goals of the site and put them in the context of the goals for your organisation.  This step is important.  Not just for the reasons you would find in any business book or [...]


Your Online Marketing Strategy – Naive or Mature?

Thursday, July 29th, 2010

A “good” sales page converts between 1% and 5% of it’s readers but what happens to the other 95%? Lets look at how it might help us formulate a mature online marketing strategy for our site.