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Social Media Research October 2011

Friday, October 14th, 2011

TweetWe follow social media trends pretty closely. Over the years, I come across research and pick up little bits of information. The problem is that I then forget the exact figures and where I found them. I end up spending time digging around looking for something that I already know. So, I decided I’d gather [...]

Trends in Irish Internet Marketing

Thursday, March 17th, 2011

What’s happening in Irish marketing this Paddy’s day? The simple answer is that spends are continuing to migrate from traditional marketing to online channels where you get more bang for your buck. Lets have a look at some of the data on how Irish marketers are using the web.

TV Advertising, Traditional Marketing and SEO

Wednesday, March 2nd, 2011

It is fairly common practice to run marketing campaigns across multiple media and for TV ads to prominently feature websites. How often do these traditional media campaigns integrate SEO and Social Media though? What benefits would you get if they did?

Twitter, Social Media Signals and Google Rankings

Friday, February 18th, 2011

Google and Bing have confirmed that links from Twitter are being used as factors in their search rankings. But how are social signals being used and what can you do to make this work to improve your rankings?

Social Media and Online Marketing Strategy – Running Before You Can Walk

Wednesday, February 2nd, 2011

The whole world is telling you to get online and find some customers. The media won’t shut up about Twitter and Facebook so you need a Social Media Strategy, right? Probably. But the Internet is much bigger than Social Media…

Online Word of Mouth: How To Be Extraordinary

Wednesday, November 24th, 2010

A happy customer tells one person but an unhappy customer tells Twitter, or YouTube. Social Media has changed the game and online word of mouth can make or break your company. Are there little things you could do to change what customers say about you online? Can you make your business extraordinary? – We think so [...]

Sliced Bread and Standing Out – Seth Godin on Being Remarkable

Tuesday, September 14th, 2010

TweetYou might have the best thing since sliced bread but did you know that for 15 years after sliced bread was invented, nobody bought it? You won’t build a business on a good idea or a good product. You build a business when you figure out how to spread that idea and traditional advertising isn’t [...]

NoFollow vs DoFollow Blogs and Your SEO

Monday, August 30th, 2010

TweetA recent discussion and a post shared on Bizsugar brought up the issue of increasing blog comments by creating a “DoFollow” blog. Prompted by that discussion I’m going to address some of the issues of the rel=nofollow tag and its use in blog comments.
The original article puts forward a strong and well thought out case [...]

Spreading Your Message Through Social Media

Wednesday, August 11th, 2010

TweetI came across an interview yesterday that I thought I would share. The Art & Science of Spreading Your Online Content With Special Guest Jay Baer is a post from The Rise to the Top, a site I think I’ll be checking out again after this one.

This interview with Jay Baer of Convince and Convert goes on for a [...]

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