The task of attracting natural links and social mentions through content marketing is important part of modern SEO. Using social media to identify and reach out to journalists is a great idea. Maybe this list of Irish Journalists and Media on Twitter can help you in your own media outreach.
We follow social media trends pretty closely. Over the years, I come across research and pick up little bits of information. The problem is that I then forget the exact figures and where I found them. I end up spending time digging around looking for something that I already know. So, I decided I’d gather [...]
What’s happening in Irish marketing this Paddy’s day? The simple answer is that spends are continuing to migrate from traditional marketing to online channels where you get more bang for your buck. Lets have a look at some of the data on how Irish marketers are using the web.
It is fairly common practice to run marketing campaigns across multiple media and for TV ads to prominently feature websites. How often do these traditional media campaigns integrate SEO and Social Media though? What benefits would you get if they did?
Google and Bing have confirmed that links from Twitter are being used as factors in their search rankings. But how are social signals being used and what can you do to make this work to improve your rankings?
The whole world is telling you to get online and find some customers. The media won’t shut up about Twitter and Facebook so you need a Social Media Strategy, right? Probably. But the Internet is much bigger than Social Media…
A happy customer tells one person but an unhappy customer tells Twitter, or YouTube. Social Media has changed the game and online word of mouth can make or break your company. Are there little things you could do to change what customers say about you online? Can you make your business extraordinary? – We think so [...]
You might have the best thing since sliced bread but did you know that for 15 years after sliced bread was invented, nobody bought it? You won’t build a business on a good idea or a good product. You build a business when you figure out how to spread that idea and traditional advertising isn’t [...]
A recent discussion and a post shared on Bizsugar brought up the issue of increasing blog comments by creating a “DoFollow” blog. Prompted by that discussion I’m going to address some of the issues of the rel=nofollow tag and its use in blog comments. The original article puts forward a strong and well thought out [...]
I came across an interview yesterday that I thought I would share. The Art & Science of Spreading Your Online Content With Special Guest Jay Baer is a post from The Rise to the Top, a site I think I’ll be checking out again after this one. This interview with Jay Baer of Convince and Convert goes [...]
