Interesting fact emerging from Rosetta Stone’s case against Google The complexities of the Rosetta Stone – Google case are beyond the remit of this blog but here is one pertinent fact: Google AdWords provides Rosetta Stone’s best advertising return on investment. They are also quoted as having found Google very helpful in identifying counterfeiters. Another piece of [...]
Growth in the importance of local reviews Local consumer survey 2010 by brightlocal.com reports ‘significant development’ in the importance of local reviews across an increasing range of services. This is matched by continuing growth of socialised directories like Yelp and Qype which encourage reviewing and the importance of local search services such as Google Places [...]
More research about the Internet’s power as a sales tool Recent research by PewInternet: Use of the Internet in higher-income households is telling us what we already know. The Internet is being used more and more for product research, service enquiries and information gathering. In many ways the question for those planning their overall [...]
Yahoo results now powered by Bing As per Yahoo and Bing’s new partnership, Yahoo search results in the US and Canada are now powered by the Bing search engine. Yahoo announced the final switch over on August 24th . Microsoft aren’t serving the ads on Yahoo yet but that is due in the coming months. [...]
Astute readers will no doubt have noticed that our weekly online marketing digest has, so far, not been weekly. I’ll have to work on that. In the meantime, here is some of the online marketing news that caught my eye over the last couple of weeks. Twitter users are highly active across the social web [...]
Google to Warn You of Problems with Your Site Google has announced that it is now sending SiteNotice messages through Webmaster Tools if it detects a spike in crawl errors on your site. Useful. Here is their notice. Bing Visitors Converting 1.5 Times as Well as Google The study by ad network Chitika measures the likelihood of a [...]
Ok, so I missed a week. Shoot me. What’s going on that will affect the great marketplace that is the web? Here are a couple of stories I picked out from the last week or so. Facebook Flops, Google Drops American Consumer Satisfaction Index (ACSI) has added a new social media category and Facebook is [...]
I thought a bit of a digest thing might be useful. Just to sort of cover what was news in SEO and online marketing during the week. I didn’t have time to get together a very exhaustive list of sources but here is some stuff that might help keep you up to date. Bing grows [...]
