If you are serious about your web marketing, you will have conversion tracking in place. This allows you to measure the return from your website in terms of leads, or sales or whatever metric works for you. It allows you to assess the contribution of various traffic sources to your efforts and measure your ROI. [...]
A few months ago, See Why released a great piece of research on E-commerce conversion rates. They looked at the percentage of traffic various sources sent to the shopping carts of sites and the percentage of sales conversions generated by each source. These are important insights but there is much more to consider: What are [...]
My experience has mostly been that whether a site looks “good” or not has little to do with the next steps it should take to be more successful. But you want to make sure that your pages aren’t giving negative impressions. Here is an example of where overuse of Google ads and poor presentation will harm conversion rates and can lose you links and social mentions that would bring visits and rankings in Google.
