When it comes to marketing we are regularly advised to think like our customers. When it comes to online marketing we also need to think like a search engine. Google, the most important search engine, states its aim to be able to think (and therefore respond) like a searcher. So thinking like an online customer [...]
Google announced yesterday that webmasters can now import search query data from Webmaster Tools and view it directly in their Google Analytics reports. The data includes: Search Queries: impressions, clicks, position and CTR (click through rate) for the top Google search queries your site appeared in. Landing Pages: impressions, clicks, search positions and CTR for your top [...]
Once you know the goals you have for your site, it is time to think about keyword research. Keyword research is the process of finding and analysing the terms that people use to search for your products or services or content. Keyword research is about finding the high traffic search terms that will bring visitors [...]
