There has been a lot of upheaval in the world of SEO over the last month or so. Google has continued to roll-out Panda, its search quality update but has also announced an “over-optimization” update that has site owners panicking all over the web. If you have lost search rankings in the last couple of weeks, then [...]
Matt Cutts has a particularly useful video today on how Google search works. The process of how Google crawls, indexes and ranks is useful to understand. At each step there are challenges for the search engines and for websites looking to maximise exposure. This is mostly a process video about how things work rather than [...]
A few weeks ago the Wall Street Journal announced coming changes to Google’s search results that are amongst the biggest in the company’s history and could affect millions of websites that rely on Google rankings for traffic. Semantic search, named entities and changes to what and how Google presents results. What will these changes be and are they as important as billed?
When it comes to marketing we are regularly advised to think like our customers. When it comes to online marketing we also need to think like a search engine. Google, the most important search engine, states its aim to be able to think (and therefore respond) like a searcher. So thinking like an online customer [...]
If You Won’t Listen to me, Listen to Google It’s time for a little bit of credit where credit is due here. I’ve said before that Google very rarely gives SEO advice that I think is particularly useful but when they do, they do. At the end of last month the Google Webmaster Central Blog published [...]
Bad SEO practices seem to get built into almost every site that goes up on the web. This article presents a 15 point checklist to help you end up with a search engine friendly website. Part 4 of our 12 Post SEO Guide.
A recent discussion and a post shared on Bizsugar brought up the issue of increasing blog comments by creating a “DoFollow” blog. Prompted by that discussion I’m going to address some of the issues of the rel=nofollow tag and its use in blog comments. The original article puts forward a strong and well thought out [...]
Simple answer: No. Your web designer didn’t “SEO” your website. If you are asking this very reasonable question, your search engine rankings probably aren’t where you expected. There are other possibilities but mostly you’ll be in one of these situations: 1. Your web designer is either a good or bad web designer but he is [...]
This morning I read a post: Most Companies Still Don’t Get SEO – Yet They Want to go Social. It reminded me of how many businesses there are that don’t understand things you take for granted when you build some experience of working on the Internet. It astounds me that there is anyone involved with [...]
