Online Marketing News This Week – 09th Dec 2010

More research about the Internet’s power as a sales tool

Recent research by PewInternet: Use of the Internet in higher-income households  is telling us what we already know.  The Internet is being used more and more for product research, service enquiries and information gathering.  In many ways the question for those planning their overall marketing strategy is when does online marketing become the only relevant option?  You don’t need to do more than glance at this article and don’t be put off by the ‘higher-income’ part.  When there is money to be spent, the research is going on online.

AdWords increase monitoring options

Google AdWords now provides a report called ‘click type’ which allows you to see which aspect of your ad is attracting clicks.  If you are using Product ads, Sitelinks or Click-to-call you can now monitor how they are performing and decide if you want to use them in other campaigns.

Developments to the Google Keywords Tool

Based on feedback from users Google have announced new features in their Keywords tool allowing for more refinement in your search for relevant keywords.  Very useful but with the caveat that every keyword should be subjected to a thought process and that filtering out irrelevant keywords may lose you some relevant ideas you had not thought of.

Click to call local advertising

This case study from google is a thought provoking read for those interested in extending their advertising to use click-to-call location extensions.  Here in Ireland we must wait for many of these features but when they become available we will have useful research to refer to to.

Get yourself into Google Places (Google Local)

Related to the previous topic and the use of mobile searches are the many changes you are seeing to Google Local searches results. Google is prioritising  ’local search’ as this article from the Wall Street Journal blog shows: Google Executive Says Local Advertising is Top Focus.  Someone in your town asks his mobile phone browser for information on your services.  Google shows him some answers complete with one touch call option.  The bottom line is: Get yourself into Google Places.

Related posts:

1. Online Marketing News this Week – 17th Dec 2010
2. Online Marketing News this Week – 31st Dec 2010
3. Online Marketing News This Week – 9 July 2010
4. Online Marketing This Week – 6 Aug 2010
5. Online Marketing News This Week – 20th Aug 2010

This entry was posted on Thursday, December 9th, 2010 at 12:57 pm and is filed under Online Marketing Digest. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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