Online Marketing This Week – 6 Aug 2010

Google to Warn You of Problems with Your Site
Google has announced that it is now sending SiteNotice messages through Webmaster Tools if it detects a spike in crawl errors on your site.  Useful.  Here is their notice.

Bing Visitors Converting 1.5 Times as Well as Google
The study by ad network Chitika measures the likelihood of a visitor from different sources to click on a website’s revenue-generating call to action.  They found Google users clicking at a rate of 1.09% and Bing users at 1.67%.  AOL and Ask did better still.  The action in question seems to have been a text ad, so I wouldn’t get my knickers in a knot over this. 

It’s worth bearing in mind though that different sites, markets and query types see radical variations in conversion rate from different search engines.

Facebook Founder Talks Online Privacy with Congress
Mark Zuckerberg, founder of Facebook, has been in Washington talking about online privacy.  With 500 million users, Facebook is a cultural phenomenon.  Sharing data is central to the social explosion happening online today and with that sharing comes massive privacy concerns.  In our last digest we featured poor consumer sentiment regarding Facebook (unexpectedly so) and one aspect raised in the report was concern over privacy.  This could be a difficult circle to square.  The original article from politico.com

Adwords Campaign Experiments
Google are now rolling out their Adwords Campaign Experiments tool to all US advertisers.  Don’t have it here yet but it sounds like a great idea.  Split Testing for Adwords by the sounds of it.  Pretty cool idea.   Google announced the ACE Rollout on their Adwords blog a couple of days ago.

Related posts:

1. Online Marketing News This Week – 20th Aug 2010
2. Online Marketing News this Week – 17th Dec 2010
3. Online Marketing News This Week – 09th Dec 2010
4. Online Marketing News this Week – 31st Dec 2010
5. Online Marketing News This Week – 9 July 2010

This entry was posted on Friday, August 6th, 2010 at 3:12 pm and is filed under Online Marketing Digest. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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