Christmas Shopping Online – A DIY SEO Audit

Who is Christmas shopping online?   Almost everybody one way or another.  Even if they are only looking around and comparing prices.  I had reason to be looking at online shopping directories and blogs the other day.  Predictably enough, Christmas offers and ideas were all over the place.  It gave me a perfect opportunity to do a “put yourself in your customer’s shoes” exercise.  This is the way it went:

• Think of all the people doing their Christmas shopping online.
• Pretend to be one.
• Start ‘Googling’.
• Are your products showing up?
• If not, whose are and how are they doing it?
• Could be time to make a plan for next year?

Related posts:

1. E-commerce Outlook – Christmas Shopping Online 2011

This entry was posted on Wednesday, December 1st, 2010 at 1:03 pm and is filed under E-commerce SEO, SEO Tips and Tricks. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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