Christmas Shopping Online – A DIY SEO Audit

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Who is Christmas shopping online?   Almost everybody one way or another.  Even if they are only looking around and comparing prices.  I had reason to be looking at online shopping directories and blogs the other day.  Predictably enough, Christmas offers and ideas were all over the place.  It gave me a perfect opportunity to do a “put yourself in your customer’s shoes” exercise.  This is the way it went:

  • Think of all the people doing their Christmas shopping online.
  • Pretend to be one.
  • Start ‘Googling’.
  • Are your products showing up?
  • If not, whose are and how are they doing it?
  • Could be time to make a plan for next year?

Related posts:

  1. E-commerce Outlook – Christmas Shopping Online 2011
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