Who is Christmas shopping online? Almost everybody one way or another. Even if they are only looking around and comparing prices. I had reason to be looking at online shopping directories and blogs the other day. Predictably enough, Christmas offers and ideas were all over the place. It gave me a perfect opportunity to do a “put yourself in your customer’s shoes” exercise. This is the way it went:
- Think of all the people doing their Christmas shopping online.
- Pretend to be one.
- Start ‘Googling’.
- Are your products showing up?
- If not, whose are and how are they doing it?
- Could be time to make a plan for next year?
Related posts:
- E-commerce Outlook – Christmas Shopping Online 2011
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