This is a strange blog and a strange post in that the blog may be over by the time this post is. The World needs another seo blog about as much as it needs … Well, the world basically doesn’t need another seo blog at all.
So, can I really justify polluting the web with my thoughts?
The jury is out, so this may be the shortest running blog of all time.
Blogging on the topic of search engine optimisation isn’t easy. Most good bloggers in this space make their money as seo professionals. If they are consultants, that means a constant conflict between the desire to share and inform and create great content on the blog and the commercial side of things which would perhaps be more guarded with information. Especially the good stuff.
Plenty of the bad bloggers in this space are also seo professionals. Some of them can’t write, some of them can’t speak English, some of them are writing extended infomercials on how vital the 1999 tactics that they provide as services are. Some of them just don’t know the first thing about the subject. The list of terrible, terrible seo blogs (and forums for that matter) is almost endless.
The web just doesn’t need another bad SEO blog.
The World might just be OK with another good blog on search engine optimisation but that isn’t easy.
Why blog?
Well. A blog might be able to add something to the site in terms of fleshing out who and what SiteStream SEO is and the approach. It gives somewhere to add content that wouldn’t ever make it into full scale articles on the site. It might allow potential customers to get a more personal feel for us and for the approach that we take to seo work. Blogs are a damn handy way to ensure that we are keeping the website active and constantly developing content.
Those reasons though are all about us and they aren’t enough to make a worthwhile blog. We’ll blog because SEO is vital and missunderstood. Because there seems to be a quite remarkable and persistant need for the information and because we need our potential customers to understand the background of what this is all about. We’ll blog because we think it might be valuable to our visitors.
We’ll see how it goes.
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