Ongoing Campaign Management
Continually Test and Improve
Once your campaign is established there are a number of management processes that can continually improve your return.
- Establish and monitor keyword relevance
- Assess conversion rates of ad to click
- Assess conversion rates of visitors to completed goals
- Removal of underperforming keywords
- Finding optimal bid levels according to budget, target PPC and conversion goals
- Split testing ad copy
- Landing page optimisation
We operate a concept of active and passive management of ongoing client campaigns where the time we put into the campaign will vary from month to month based on the client's needs. While large campaigns can often benefit from constant active management, many of our smaller customers simply could not afford it or gain the necessary ROI to justify it.
