You want to take a strategic approach to your SEO and online marketing and we’ve already covered defining your market. Defining your market is crucial because we need to come up with content that meets their needs, that can convert. Content that they will share.
You’re going to need to develop content targeted to your market(s) and their needs but how are you going to get it to them?
Where do your customers spend time online?
Where do the bloggers in your space spend time online?
Are they the same places?
I’m putting forward a fairly simple process here:
- Define your markets and understand them in as much detail as you can.
- Plan and produce content to meet customer needs and further your goals.
- Find your market online.
- Engage with them.
Here are some hints to help find your customers online.
- What are the blogs in your niche?
- Are there niche forums?
- Do the industry or trade associations relevant to your market have a web presence?
- Do the magazines in your niche have big sites with community features?
- Sometimes there are small, niche social networks.
- Can you find your customers on Facebook?
- If you are B2B, are there LinkedIn groups that fit your customer profile?
- Who are the big Twitter accounts in your niche?
One thing that is surprisingly useful is to take some of your major keywords and do a simple search in Google. It might be worth going down a few pages further into the results than you normally would. You are looking for sites like those we listed above. Sites with user generated content are great because they will often be communities you can take part in.
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Where Do Your Customers Spend Time Online?…
You want to take a strategic approach to your SEO and online marketing and we’ve already covered defining your market. But once you’ve got great content how do you get it in front of customers?…
Alastair,
Great tips and advice. I see that there is a method to the madness that I wasn’t really aware of. I usually sit back and try to let customers find me but now I see there is another way I haven’t recognized or taken advantage of. I’m going to seek out some of the niche Social Media sites and forums.
Thanks!
Yoni
Hi Yoni
Those niche opportunities can be fantastic. Its not always easy to stand out on Facebook or Twitter.