Online Marketing News this Week – 6th March 2011

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Google seek to encourage more emphasis on their local search 

Google Places is offering a free photo shoot to businesses in selected cities in US, Japan, Australia and New Zealand. 

“Any business can apply for a photo shoot, and demand will help us decide where to send our photographers next.”

The photos will appear on the businesses’ Google Places pages.   If local search is where your traffic is then you should keep an eye on opportunities to optimise your Places profile.

Facebook add “Send” to go with “Like”

Last week Facebook launched the ”Send” button allowing you to as it were “Like” a site privately.

“The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.”

The “Send” button is intended to be used alongside the “Like” button so that visitors can choose to voice their approval of your site publically or “Send” a link to specific people.

Google Shopping in Australia, Italy, Spain and Netherlands

Google added product search in these four countries last Friday.  If you have a Google Merchant account you can submit a new feed into these countries.

Bing partner with Blackberry as Microsoft try to take on Google

Bing will be the default Search Engine on the next generation RIM Blackberry, embedded at OS level.  Steve Ballmer, Microsoft Chief Executive Officer, said that Bing would be “deeply integrated” and would create  “unique experiences for millions of BlackBerry customers”. Ballmer was making a surprise appearance at  the annual BlackBerry World trade show in Orlando, Florida on Tuesday.

Related posts:

  1. Online Marketing News this Week – 26th Aug. 2011
  2. Online Marketing News This Week – 20th Aug 2010
  3. Online Marketing News this Week – 18th Feb 2011
  4. Online Marketing News this Week – 23rd Sept 2011
  5. Online Marketing News this Week – Feb 4th 2011
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