Online Marketing News this Week – 28th Jan 2011

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Better results for music video?

Google are trying out changes in the way they present results for music based searches.

“Rather than return repetitive links, we group results for the same song together, making it easier to scan and choose the song you’re looking for.”

Search Result for Michael Jackson Thriller

You can see that  ‘also watch on’ shows results from other sites.  It is impossible not to notice that if anything this emphasises the strength of the YouTube results.

Display ads to appear in gmail

Greg Sterling at Search Engine Land spotted a Google  image ad in his gmail account yesterday for the first time.  He got the following quote from the company:

“We’re always trying out new ad formats and placements in Gmail, and we recently started experimenting with image ads on messages with heavy image content.”

Targeted ads in LinkedIn

LinkedIn have been beta testing their PPC Ad service for two years now.  Although relatively expensive and not the right choice for everyone, it has had the following targeting options:

  • geography
  • job function
  • industry
  • company size
  • seniority
  • age
  • gender

With the official launch on Jan 26th they have added:

  • exact job title
  • company name
  • LinkedIn Group

We will wait to see if these improvements in targetting will make a LinkedIn ad campaign a viable option for more businesses.

Google to drop Real Estate search from Google Maps

“At Google one of our key philosophies is to take risks and to experiment. To that end, in July 2009 we announced the ability to find property for sale or rent directly on Google Maps. This is one of the “search options” next to the search box on Google Maps, and is currently available in the US, Australia, New Zealand, the UK and Japan.

In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API (used by listing providers to submit listings), we’ve decided to discontinue the real estate feature within Google Maps on February 10, 2011.”

Google say that they will remain interested in this market so we will watch to see what their next approach is.

Click fraud drops in fourth quarter of 2010

Statistics collected by Click Forensics show click fraud dropping from 22.3% to 19.1% in the fourth quarter of 2010.  This is the first drop since the third quarter of 2009.

Click Forensic Stats Chart 2009-2010

We have to rely on PPC providers to continue to minimise the affect of Click Fraud.

Related posts:

  1. Online Marketing News this Week – 28th Oct 2011
  2. Online Marketing News this Week – 6th March 2011
  3. Online Marketing News this Week – Feb 4th 2011
  4. Online Marketing News this Week – 18th Nov 2011
  5. Online Marketing News this Week – 14th Jan 2011
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